Product Launch

The concept and process of a product launch.

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Product launches build sales and revenue through expansion of customer base. By introducing new products, a business can target previously untapped customer markets. The resulting growth allows businesses to hire additional sales and support staff.

Product Purpose

Businesses must master the concept and process of a product launch to enable growth through successfully introducing new products into the market.


Product Stages

A product launch strategy includes develop, internal testing, external testing, objective and goal setting, positioning, excitement building and event timing.


Product Event

A comprehensive new product launch strategy provides a plan for maintaining the momentum gained during the pre-launch activities and launch event.

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New Product Launch Strategy

Perfect research and planning.

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